95 Theses Essay Example | Topics and Well Written Essays - 500 words

95 Theses - Essay Example The corrupt practice of selling indulgences meant that salvation is in the hands of religious figure, which Luther completely defied in 95 these. He believed that the core idea of Christianity was to follow God’s commands so to gain his grace and this qusai practice enabled the poor or rich sinners to purchase salvation through Church issued bonds instead of seeking repentance from God (Iclnet.org, 2014). 95 theses contained a list of question for the religious authorities in a humble and academic manner, which does not contain direct criticism, but a recap of preaching of the religion itself. Luther focused on the fact that God seeks obedience from his creation if faith is not shown through the action of believer; he is not obedient at all and neither faithful to his creator. Thus, faith and deeds go hand in hand for the sake of salvation, which is only granted by God and none other authority of the world (6). In the middle ages, Catholic Church practiced the idea that through good deeds salvation can be traded, but this also required God’s will and grace. In 1517, the construction of Basilica of St. Peter inau gurated the trade of indulge purchasing practice. The aim was to raise funds for the construction, but the method adopted for it was highly controversial and faith twisting. Thus, Luther urged the Pope to invest his personal money in the construction instead of issuing these illegal and meaningless bonds to fool innocent believers. In the theses 20, he elaborates that the pope has no power or authority to eradicate any penalty imposed by the God, but the only penalty he can wave off is either imposed by him or the Church. Hereafter by no means is in his hands or in the power of any other mortal authority as the final judgment rests in God’s hands. Selling of indulgences meant that there is no liability of wrong actions on the person himself instead he can buy the indulgence bond

The Rising Cost of Obstetrics and Pre-natal Care in the U.S Research Paper

The Rising Cost of Obstetrics and Pre-natal Care in the U.S - Research Paper Example For commercial coverage, a pregnant woman to deliver by vaginal birth will incur average payments of $12,500 while for cesarean childbirth the patient has to pay $16,983. In Medicaid, payments are down: vaginal births cost $6,117 and $7,983 for cesarean births. For both Commercial and Medicaid, payments are 25% lower. Commercial insurers have a record of 100% payment than Medicaid. (Truven Health Analytics, 2013, p. 17) Payments for both vaginal and cesarean methods go to professional services, surgical fees, therapeutic fees, and so on. Payments for maternal care are higher than childbirth. These payments go to facility fees, professional fees, laboratory charges, and payments for drugs, among others. (Truven Health Analytics, 2013, p. 18) Will Affordable Care Act (ACA) solve this problem of rising cost of childbirth? The ObamaCare wants to expand the responsibilities and benefits of Medicaid by discarding the preconditions and cover more benefits for pregnant women. If the Obama ad ministration is able to fully implement the ObamaCare, then this might solve the problem. The Medicaid program can solve the problem by expanding the benefits and by strengthening its imbursement rate. One of the complaints against the Medicaid was its imbursement rate which was too low (Chua, 2006, p. 2). Enrollees had to search for private insurance to have more benefits. But if this discrepancy is corrected, then American women might change their minds. Through the Affordable Care Act, the administration has put more investments for health insurance in the amount of $10 billion annually for the next five years. The first goal is to digitize the health information system. The next step is to scratch away the... The Rising Cost of Obstetrics and Pre-natal Care in the U.S. The problem with cesarean births and the needed medicine has first to be addressed because of its high cost. The ObamaCare has also increased the coverage of Medicaid. This is one of the most significant phases of the law since Medicaid has a reputation of low imbursement rate. Added to this is the fact that it covers the poor and most vulnerable sector of society. Putting more emphasis on financing, the government can improve the performance of Medicaid and Medicare in order to improve quality of healthcare. High cost of medicine, hospitalization, and all the other allied expenses can be addressed adequately and fairly. The ObamaCare must provide immediate help to the four million childbirths every year. The cost for this human phenomenon can be lowered to ensure that our young mothers and new-born babies receive the best quality-healthcare possible. Young pregnant women don’t know where to go. The government should address this by redirecting local governments to help solve the problem. Present costs of vaginal and cesarean childbirths, from $32,093 and $51,125 respectively, have got to be reduced through government financing. The situation – that young pregnant women have nowhere to go and are struggling of the high cost of laboratory tests – can be reversed. The world must again feel that the American healthcare system is the best. That can only happen if Americans feel safe about their health.

Water Desalination using Vacuum Membrane Distillation Essay

Water Desalination using Vacuum Membrane Distillation - Essay Example Of course, it can also be used for water desalination [5]. Vapor migrates from the membrane surface to the permeate side. How this process occurs varies with the different configurations, depending on the feed solution which is treated [3, 11, 16]. All the configurations have advantages and disadvantages, depending on their applications. In Direct Contact Membrane Distillation, for instance, the membrane is in direct contact with the water only during liquid phases. According to classical heat transfer theory, a thermal boundary is formed when liquid is in direct contact with a solid surface when their temperatures differ. This thermal boundary stays next to the solid surface, where the liquid exhibits its temperature fluctuations. The process of heat and mass transfer illustrates the membrane distillation process, wherein a microporous membrane separates two fluids of differing temperatures (membrane thickness of). The feed temperature decreases from at its bulk to at the membrane’s surface. Accordingly, the permeate temperature increases from at its bulk to at the membrane’s surface. Two thermal boundary layers appear at the feed side (with the thickness of) and the permeate side (with the thickness of) of the membrane respectively, as shown in Fig. 3. where is the mass transfer flux through the membrane and is the latent heat of the volatile component. Here, is only a small part of the energy transferred through the membrane in the form of latent heat. The temperature difference between the two sides of the membrane also conducts heat through the membrane and the gas that fills the pores with flux, written as The equation illustrates the temperature difference between the two sides of the hydrophobic membrane. Accounting for the vapor pressure difference is illustrated by, which is the driving force for mass transfer through the membrane. Three mechanisms regulate the mass transfer through the membrane: The mass transfer mechanism

Critically discuss whether it is important for children to feel that Essay

Critically discuss whether it is important for children to feel that they 'fit in'. How can practitioners support the development of a sense of belonging - Essay Example Fitting in has come to take on a negative tone where it is believed that children are forced to adopt the mannerisms of the group that they wish to join in order to feel accepted. Not only does it create a situation where children end up losing themselves, but it makes these individuals live a lie, where they pretend to behave in a certain manner so that they can be able to achieve popularity in their environment, especially in school. This paper seeks to show that despite fitting in being considered important, it is detrimental to the development of children because it ends up not giving them an opportunity to belong. In most cases, children seek to fit in so that they can be considered by their peers to be popular and this is especially the case in schools. Schools tend to bring large groups of children together in a manner that creates a situation where there develop a diverse number of social networks among them (Faircloth and Hamm, 2011). These social networks are vital for children within these institutions because they assume the role of socialising them as well as ensuring that they are able to have a circle of friends on which they can rely. However, these social networks tend to be extremely hierarchical and this in such a manner that the most popular children end up being considered to be at the top of the hierarchy while the least popular end up at the bottom. This creates a situation where there is constant competition among children from an early age to ensure that they are able to join the popular children and through them to also gain popularity. While it may seem to be a commendab le system because it gives children the opportunity to learn the means through which they can be able to survive in a competitive world as adults, it also brings about problems for these children (Cialdini and Goldstein, 2004). This is especially the case where children end up having to reject their own personalities and adopt the behaviours of the group that

Fundament of management Info systems Essay Example | Topics and Well Written Essays - 250 words

Fundament of management Info systems - Essay Example This calls for more mass mails being sent by the company to a large number of prospective customers to ensure at least a good amount of sales from this method. Another issue is that the mails might not be sent due to lack of internet and the mails might contain viruses that might disrupt the end user or recipient’s information system or computer. The mails often end up being treated as spam mails making the intended message not to be effectively conveyed. For the case of thick catalog system, it has been evident that the system is expensive for it to reach numerous prospective customers. Information if not efficiently conveyed using this method because it’s not guaranteed that the respondents will actually turn up and substantive sales realized from the adverts. It is also necessary to buy the list of prospective customers from the government information agencies, a list which sometimes is not up to date. The Applebee’s has applied several good advertising and selling strategies that has made it successful. It has made its advertising campaign more strong and aggressive. It has also shuffled the items on its menu adding some while removing others. It has also embarked on improving its image to attract customers. It has also embarked on aligning its products in such a way that customers get products in specific groups e. g clothes are found in one place while utensils found in another. This strategy is working for them and they are making sales more than ever

Osamu Dazai Essay Example for Free

Osamu Dazai Essay Osamu Dazai was one of Japanese novelist and considered one of the most important storytellers of postwar Japan. While known primarily as a novelist, Dazai also earned recognition for his numerous short stories, including â€Å"Omoide† (â€Å"Memories†), â€Å"Sarugashima† (â€Å"Monkey Island†), and â€Å"Ha† (â€Å"Leaves†), which were published in Bannen, his first collection of short stories. Like most of his longer fiction, Dazais short stories are autobiographical and reflect a troubled life marred by alcoholism, drug addiction, and several suicide attempts. Nevertheless, Dazais fiction showcases his artistic imagination and unique confessional narrative technique. Dazai was born the youngest of ten children in Kanagi, a small town in northern Japan, to one of the wealthiest families in the region. While Dazais later years were turbulent, he grew up a sensitive child in comfortable surroundings. Later in his life, however, his wealthy background led to self-consciousness, contributing to a nagging sense of isolation that is an undercurrent throughout his fiction. Dazai underwent his apprenticeship in writing during the 1920s while attending secondary schools in Aomori and Hirosaki and published many of his early stories in magazines founded and run by aspiring young authors. By the time he attended Hirosaki Higher School, however, Dazai began to live the unconventional lifestyle that brought him much fame. Despite his widely recognized talent, however, alcoholism, drug addiction, affairs with geishas, suicide attempts, and frequent psychological traumas plagued him the rest of his life. In 1930, Dazai enrolled in the Department of French Literature at Tokyo University, but by the end of his first year, he ceased attending classes. Instead, Dazai became involved with left-wing politics, caroused, and renewed his relationship with a geisha he met while attending Hirosaki Higher School. His family disapproved of this relationship, leading to one of Dazais suicide attempts. He attempted to take his own life on at least three other occasions and finally succeeded in a double suicide with a young war widow in 1948. This episode, among several instances of double suicide in Dazais fiction, is retold in his widely acclaimed novel, No Longer Human. Dazais highly autobiographical fiction first garnered popular and critical attention after the publication of his first collection, Bannen (The Final Years). The first and most significant of these stories is â€Å"Omoide† (â€Å"Memories†). With its highly personal tone, â€Å"Memories† reveals a common narrative technique in Dazais writing. Revealing his childhood and adolescent traumas, as well as his need for companionship and love, Dazais first-person narrative attracts the readers sympathy while raising doubts about the authenticity of the narration because of exaggerated rhetoric. â€Å"Gangu† (â€Å"Toys†), another tale in Bannen, illustrates Dazais playfulness. In this tale, the narrator — after briefly relating his financial troubles — details his plans to concoct a tale recounting the memories of an infant. While these and other early pieces exemplify the personal tone of much of Dazais work, another group of tales shows his talent for imaginative storytelling. Two tales — â€Å"Gyofukuki,† translated as â€Å"Metamorphosis,† and â€Å"Sarugashima,† translated as â€Å"Monkey Island† — provide good examples of this. In place of the Dazai like protagonist present throughout most of his other short fiction; â€Å"Metamorphosis† is about a peasant girl who, on the verge of puberty, takes on the appearance and identity of a fish. â€Å"Monkey Island† presents two humanoid monkeys as its protagonists. In astonishment, one of the monkeys soon realizes they are the objects of atte ntion, rather than the spectators, of the humans walking through the zoo. In his final years, he composed a series of stories that evince his interest in domestic issues, as titles such as â€Å"Villons Wife,† â€Å"Father,† and â€Å"Family Happiness†Ã¢â‚¬â€suggest. As critics have remarked, the stories of these collections are among the few works of artistic value produced by a Japanese author under the strict government censorship during World War II. While famous in Japan and avidly read — especially by the younger generation — Dazai has not achieved the international stature of Japanese writers such as Natsume Sseki, Kawabata Yasunari, Mishima Yukio, and End Shusaku. This is partly due to problems with translating Dazais highly personal style. Yet Dazai has earned himself a position in modern Japanese letters more or less comparable to that of an F. Scott Fitzgerald, as opposed to a William Faulkner, in modern American literature. Donald Keene, Dazais principal English translator, has described him as a Japanese writer â€Å"who emerged at the end of World War II as the literary voice of his time.† While Dazais body of work is sometimes criticized for its narrow scope, many critics maintain that his fiction contains some of the most beautiful prose in modern Japanese literature. Dazai became celebrated for two short novels, The Setting Sun and No Longer Human, both translated into English. I read both of them back when I was reading all the Japanese fiction I could get my hands on, but did not care for either, and have not read either again. The Setting Sun was published in 1947, and is set in those years shortly after the end of the war. It was a very popular novel, and the title came to represent Japanese of the upper classes who had fallen because of the war and American occupation. But Dazai was already well known for personal characteristics reflected in the major characters as wellnihilism, drunken dissipation, despair (a kind of model for our hippie generation)so, although the central character is a young woman, Kazuko, the novel is read as strongly autobiographical. This is true for No Longer Human, too, which is perhaps even more autobiographical, and, as Donald Keene describes it, is an attack on the habits and traditions of Japanese society, but above all a record of his alienation from society. (1063) I was not attracted to the narcissistic qualities in these two novels, or to the fact that Dazai, after having failed in two previous love suicides (in which the women succeeded) succeeded in a love suicide June 13, 1948 (he and the woman drowned in the Tamagawa Reservoir). I just didnt much like him or his charactersnever used those novels in courses I taught. But I did use one of his short stories, Villons Wife, several times, because it was in the anthology I most frequently used in the survey course of Japanese Literature, Donald Keenes Modern Japanese Literature, and I actually came to like that story very much (sort of like Oes The Catch, the exception that proves the rule). The husband in the story may be the closest self-portrait of all, and the most despicable, in his drunken dissipation, unfaithfulness, and unforgivable treatment of his wife, but the story is told by the wife, who, in her attempts to accommodate herself to all of this comes through as an attractive and courageous characterand you realize that even Dazai, in his more sober moments perhaps, must have appreciated her virtues. Anyway, thats the one I recommendthen, if you want to read either, or both, of the novels, you will be reading fiction that was very popular in Japan in the decade after the end of the war, and may, indeed, reflect some of the values in flux in that traumatic time, particularly for young Japanese who would have seen themselves as having lost everything. I will be comparing Akutagawa to Edgar Allan Poe next month for their short lives and some of the qualities of their fiction, and it is easy to compare Dazai to Akutagawa (1892-1927), as well. Akutagawa was more of Tanizakis generation, but died in his late 30s, as a suicide, as Dazai did. But, I am happy to say, I am very fond of Akutagawaa highly disciplined literary artist. (MAIN BODY) â€Å"NO LONGER HUMAN† This book, by Osamu Dazai, is an example of the Japanese genre of shishosetsu, a kind of autobiographical fiction. Its different from what we think of as autobiography, in that the purpose is not so much to tell a story there is no real emplotment, beginning, middle, end in the traditional (or Aristotelian) sense, but rather, the text is a sort of rambling exploration of the self. Style is de-prioritized, sincerity and immediacy are tantamount. There is no constrained form, but rather, an attempt to establish a direct link between author and reader, to explain a particular perspective. The book is largely autobiographical, based on events from Dazais own life. He was a literary rock star, but a deeply miserable guy, attempting suicide several times before finally succeeding. Theres actually a monument at the spot where he killed himself (along with his mistress), and apparently people gather there on the anniversary of his death every year. In any case, the book itself is interesting. It makes me want to learn Japanese, for starters, because no matter how great the translator, theres no getting around the fact that the grammatical structure of Japanese is completely different from that of English, most importantly, for this book perhaps, in that it is entirely possible, and even common, to construct a sentence in Japanese with no subject. Apparently the entire book is written in this form, which would be particularly appropriate to the work itself. Though I wonder if the Japanese reader would really think of this as particularly artful, given that its apparently a standard thing to them. But I guess thats a question for psycho-linguists to answer. The book is the related story of a very unhappy guy who is essentially chronicling his downward spiral. Though its hard to say if its really a downward spiral though he does pinpoint a moment at which he ceased to be human, its not entirely clear that he was ever really human (by his own definition) to begin with. One question is what it means, in his eyes, to be human. There is a clear parallel to Notes from the Underground (Dazai was big into Dostoevsky, and the main character refers to Crime and Punishment), in that both are notes from deeply unhappy men who are convinced of their own uniqueness, but there are definitely differences. Dostoevskys character is raging against rationality, and the way in which it dehumanizes people, so in a sense, though he calls himself a mouse, etc, he could be seen as claiming that he is really the only human. Dazais character, Yozo, sees himself as inhuman, mainly, it seems, because he lacks certain basic human traits. He claims, for instance, that he has never felt hungry. However, there is also a certain issue of domination at play he is unable to say no to anyone, to turn down anything. In this sense, one could say that he is entirely determined by the outside world. Despite the fact that he has an inner life, he keeps it hidden from the outside world. In fact, his behavior is entirely, he claims, an act, he plays the clown for the amusement of others, refusing to let his own feelings show. But Im not certain if this is really the case. For instance, he wants to be an artist, and actually disobeys his father in order to pursue his artistic career, and confesses to the other authority figure in his life, Flatfish, that he wants to make art. So it seems as though the masking process is incomplete in this case, and at times he does behave authentically. I wonder if the same could be said for the Underground Man? I think that its slightly different in his case, in that the construction of the Underground Man is such that he cant behave authentically, because he has no stable self. Yozo, on the other hand, certainly has an inner life, its just a rather empty one. He doesnt seem to have any real will of his own, or rather, the will that he does have is purely towards self-destruction he can get booze and drugs, and drink himself into a stupor, without any difficulties. But then again, he also seems to have a brief lull of happiness, directly following his marriage. But even there, its hard to say if hes happy. Maybe its most accurate to say that he is so constructed as to be incapable of happiness? Hmmm. Theres more thinking to be done here. Unfortunately, I seem to like each Dazai Osamu (1909-1948) book less than the previous one. No Longer Human (Ningen Shikkaku, 1948) is more epigrammatic that The Setting Sun (Shayo, 1947), but perhaps I am too old for it (as I was once too young to read Proust) to be much moved for the plaint of a creature too delicate for the world. I cant muster sociological interest in it as social history of the 30s either, since dissipitation is basically timeless (though the preferred means vary). I read the epilogue differently from translator and longtime Columbia professor Donald Keene: as showing the notebooks writer was successful at mimicking good nature, not that his widow is right and the writer wrong. (In the way that most men fail to see their own cruelty, Yozo had not noticed his gentleness and capacity for love-p. 9; really? a capacity for love? and gentleness? or solipsism mixed with diffidence?) I am not so sure that Keene was right that the Japanese are certainly much more like A mericans than they are like their ancestors of one hundred years ago. As far as literature is concerned, the break with the Japanese past is almost complete (p. 7), though this is more credible now than it was six decades ago. Dazai seems very traditionally Japanese to me in many ways, a descendant of Sei Shà ´nagon both in wit and to some degree in aesthetics (Dazai is still plenty delicate and fairly indirect, even about what she would have considered vulgar and even sordid matters, very regretful and very perishable). Would Keene have been moved to translate Dazai, if there was nothing of the Japanese tradition that Keene venerates in Dazai? Let alone, recall translating Dazai as if I were writing a book of my own, an experience he only otherwise had with Kenkà ´s Essays in Idleness (On Familiar Terms, p. 189). I like Keenes characterization of Yozo as a man who is orphaned from his fellows by their refusal to take him seriously (p. 8, see p. 139), which in turn is a result of his desperate clowning. Of course, this resonates with my experience of people not believing I could possibly be serious when I am, and feeling Im not like other people, incapable of getting by. And unusual or extravagant things tempt me (p. 23). It is interesting that someone who felt himself different from an early age and for whom it would be no exaggeration to say that my only playmates while I was growing up were girls (48) became a diffident lady-killer rather than a homosexual. Ã…Å'ba cannot forget his abuse by a female servant when he was young. In high school, he played the buffoon. At university, he finds bad influence from Horiki and leads a life of debauchery (nonstop smoking, alcohol abuse, promiscuity), culminating in a double suicide (it cannot seriously be billed a love suicide) in which the married woman drowns and he survives. After being expelled from the university, Ã…Å'ba is clan and sober for a time in a relationship with an innocent young woman, but Horki shows up and leads Ã…Å'ba back into temptation, now adding morphine to alcohol abuse and being incarcerated in a mental asylum, where he is numb rather than violent. As for being zombified by Japans defeat, Dazai seems to me to have been as self-destructive and intellectually nihilistic while the Japanese Empire was rising as in the general anomie after Emperor Hirohito renounced divinity and the US occupied the archipelago. (Imamuras Pigs and Battleships show some of this social breakdown and women who were better at surviving it than the men.) The original publication sold more than six million copies in Japan, more than any Japanese novel other than Kokoro (1914) by SÃ… seki Natsume. A manga version was published in 2009, the centenary of Dasais birth, and also filmed. (CONCLUSION) Attending Meiji Gakuin University from the age 15 to 19, Toson gradually became aware of literature under the influence of unconventional traditions of the school. Toson literature is even said to originate during his days at the university. Toson joined Bungakukai, a literary group, and as a romantic poet, published a collection of poems including Wakanashu. Later, Toson turned a novelist and published Hakai (â€Å"The Broken Commandment†) and Haru (â€Å"Spring†), and is thus regarded as a prominent naturalist novelist. His other works include, Ie (â€Å"Family†), considered to have achieved the highest level in Japanese Naturalism literature, Shinsei (â€Å"New life†), a confession of his own incestuous relationship with his niece, Yoakemae (â€Å"Before the Dawn†), a historical novel modeled on the life of his father. Altbough he began his serialization of Tohonomon (â€Å"The Gate of the East†) in 1943, he died of a stroke at his own hom e in Oiso, Kanagawa prefecture on 22nd of August. (BIBLIOGRAPHY LIST) Dazai, Osamu, and Donald Keene. No Longer Human. Tokyo: Charles E. Tuttle, 1981. Print. Lyons, Phyllis I., and Osamu Dazai. The Saga of Dazai Osamu: a Critical Study with Translations. Stanford, CA: Stanford UP, 1985. Print. Hachimaki, Emi. ä º ºÃ©â€"“å ¤ ±Ã¦   ¼. é â€™Ã§ © ºÃ¦â€"‡å º «Ã£â‚¬â‚¬Aozora Bunko. Aozora, 1 Jan. 1999. Web. 15 Nov. 2011. http://www.aozora.gr.jp/cards/000035/files/301_14912.html. (REFERENCE) http://kirjasto.sci.fi/dazai.htm http://www.jlit.net/authors_works/dazai_osamu.html http://wlc.drake.edu/wordpress/japanese/2010/02/28/osamu-dazai%E3%80%80%E5%A4%AA%E5%AE%B0%E6%B2%BB%EF%BC%89/

Principles of Marketing: Bentley Motors

Principles of Marketing: Bentley Motors Marketing strategy with details of the 4 P’s with justification (Bentley Motors): Bentley Motors limited is a British luxury automaker and a wholly owned subsidiary of the Volkswagen AG. Designing, engineering, manufacturing and distribution of luxury motors are the major activities of Bentley Motors. Bentley Motors was established in the year 1919 by W. O. Bentley. This company was founded in Cricklewood near London. Rolls-Royce Motors had acquired this company in the year 1931 and in the year 1998 this company had purchased by Volkswagen AG. Since then this company has been the wholly owned subsidiary of Volkswagen AG (Stephanie, 2013). The marketing strategy of Bentley Motors had been so formulated that the company sells the models of the automobiles through the franchised dealer all over the world. This company had been producing the motors which are considered to be the luxury motors in the global market. The strategic management of the company makes the company to successfully market the models of the cars all over the world. The marketing strategy of Bentley with the 4Ps is as follow; Products: The luxury automobiles of the company satisfy the needs of the customers. The cars models of 4.5 liters became much popular as the vehicle of choice of the population. The luxury cars of this company are designed as per the needs and the demands of the customers. The racing cars designed by this company are also much popular. The Bentley Continental fastback coupe was designed by this company to cater the domestic demands. These models were manufactured with the compilation of many important standardized components. Standard steel saloon, continental models, S-Series, T-series models are some of the well known and popular models of the company (Georges, 2014). Place: The company sells the cars models through the franchised dealers all over the world. China has been a very good market for this company’s cars. The company tries to enter into many emerging markets scattered across the world. After Rolls Royce had purchased Bentley Motors, the later could compete with other competitive and expensive car producing companies in the international market. Price: The cars of this company are of high quality and thus the prices are higher compared to regular use cars. The company focuses on the satisfaction of the customers and tries to cater best quality racing cars and luxury cars. The company could not compromise with the quality and standard of the motors. The high end cars are designed and engineered with the use of technology. The company targets rich section of the society those who consider the quality of the cars with their prices. Promotion: The company implements ethical marketing strategies compromising of effective marketing tools to market the cars in the international market. Proper advertisements, campaigns, promotional schemes and other promotional schemes are practiced to make the product well known to the customers of the world. The logo of the company is a symbol of status and prestige for the customers (milesperhr, 2012). Briefly discuss about the Integrated Marketing Communion (IMC) to become more competitive: Integrated Marketing Communication or IMC is the tool to understand the marketing communication strategies in the light of innovation and innovative strategies. IMC helps to formulate such strategies which could solve different types of the business issues through the collaboration with the international companies and the rivals in the market. The IMC strategies help the companies to become more competitive in the market and to make them cost effective in the competitive world. The companies could implement the IMC strategies in both the conventional and non conventional marketing media. The companies could implement these strategies in making the promotional methods to make them more effective and efficient towards successful achievement of the organizational goals. There had been several changes in the modes of communicating with the customers. These continuous changes have been possible because of the consistent conduction of the research and development in the field of marketing strategies (bentleymotors, 2014). There had been various positive shifts from the conventional marketing strategies to interactive marketing, from Mass Media to some kinds of Specialized Media, from Low Accountability in marketing to high Accountability in marketing spend, from limited connectivity to persuasive connectedness. These shifts had made the Integrated Marketing Communication so much effective to make the goal of customer orientation possible by the companies. The various components of IMC which are implemented in the marketing strategies of different companies are the following: Organizational culture The mission, vision, goal and objectives together build the organizational culture. Four Cs in Marketing Mix- Consumer, Cost, Convenience, Communication The most important components of the marketing strategies are described here. The consumers are the target segment; cost and convenience decide the price of the products and the distribution channels to be formulated. Finally the communication is the important tool of intimating the customers about the products. Advertising: The advertising includes various media like broadcasting, commercial ads, outdoor advertising, online advertisement which is also gaining much popularity now a days. The companies can put advertisements in different auction sites, social networking sites and classified ads are also there in the newsletters etc. Direct marketing: Another important tool of communicating is direct marketing where the customers could be interacted directly through different channels like direct mails, telemarketing, shopping channels, internet sites, websites, mobile messages, outdoor advertising etc. The seller could come into direct connection with the buyers through direct marketing (Panerai, 2015). E-Commerce: E-Commerce includes Search engine optimization, Mobile marketing, content marketing, social media like Facebook, Twitter, Instagram etc. The components of E-Commerce are making the marketing more effective and useful. Public Relations: The companies could interact with the target segment through creating an effective public relation strategy. The companies could communicate through special events, interviews, conferences, charity involvement etc. Promotions: There are various promotional tools which are to be implemented by the companies. The promotional schemes include contests, coupons. Product samples, prizes etc (milesperhr, 2012). Corporate volunteering: Now a day the companies are getting engaged in donations, volunteering and many other charitable actions. References: bentleymotors. (2014, August 28). Bentley Looks to the Future with new Skills Programme. Retrieved from bentleymotors: http://www.bentleymotors.com/en/world-of-bentley/our-story/news/2014/bentley-new-skills-programme.html Georges, C. (2014, September 09). In Conversation With Christophe Georges, President CEO, Bentley Motors Inc. Retrieved from luxurysociety: http://luxurysociety.com/articles/2014/09/in-conversation-with-christophe-georges-president-ceo-bentley-motors-inc milesperhr. (2012, March 01). Bentley Motors Campaign Plan. Retrieved from milesperhr: http://www.milesperhr.com/tag/bentley-marketing/ Panerai, F. (2015, February 18). Bentley motors. Retrieved from slideshare: http://www.slideshare.net/FiammaPanerai/bentley-motors-art Stephanie, A. (2013, October 02). Bentley company case. Retrieved from slideshare: http://www.slideshare.net/aguness/bentley-company-case